Van Gogh Art Case Study Essay - 3190 Words

Vincent Van Gogh was formed by his social, cultural and historical context. This is expressed clearly in the underlying stories of both paintings, Starry Night, 1889 and Self-Portrait with Bandaged Ear, 1889. Both of these paintings portray a narrative relating to Van Gogh significantly as he emotionally connects to the subject in each painting. Van Gogh’s aim of these subjective works was to express meaning through colour and express the painting to a more personal emotion for the viewer. Van Gogh belonged to a small style of Post Impressionism which was a reaction against Impressionism and their formality. Van Gogh was a Post Impressionist artist who painted expressively to portray emotions subjectively, like Gauguin, rather then†¦show more content†¦Sunflowers, 1888. When he was more miserable he used darker, mysterious colours i.e. Starry Night 1889; and when he was straight to the point, Self-Portrait if Bandaged Ear, 1889. He conveyed his emotional life in his art. He never tried to hide his depression, yet instead highlighting this in his paintings, and this is what makes him so individual. Discuss how the social, cultural and historical context shaped the meanings communicated in the artwork. Both these artworks were constructed around the same times, 1889 in the 19th century. This was a time in Van Gogh’s life of great misplacement and the downhill run to his suicide in 1890 at 37. A series of events led to his downfall including such events as: chasing Gauguin with a knife, resulting in the fallout of their relationship; cutting his left ear off as a consequence for his misbehaviour and handing it to a prostitute as a ‘gift’ in 1888; finally shooting himself in the chest. Dying two days later in 1890. These series of events subsequently relate to Van Gogh’s paintings, as he painted with full attentive emotion within his artworks using colour as a vehicle to convey his subjective emotions. This was the time of the Industrial Revolution throughout Europe resulting in the changes in economic and social organization as technology evolved that began in about 1760 in England and later in other countries, characterized primarily by the placement of hand tools with power driven machines, such as theShow MoreRelatedLes Demoiselles D Avignon Vs The Starry Night970 Words   |  4 PagesLes Demoiselles d’Avignon VS The Starry Night Case Study 1: The Starry Night by Vincent Van Gogh is one of his most known artworks, it portrays his uniqueness from other artists during his time, and it shows the viewer into some of his deepest emotions. Van Gogh had suffered personal turmoil that reached a high in December of 1888, where he then had a brief stay at an Arles hospital (Sayre 53). Within a few months van Gogh had been committed to a mental hospital, which is where he painted The StarryRead MoreArt Analysis : Vincent Van Gogh1240 Words   |  5 PagesArt by definition is something created with imagination and skill and that is beautiful or that expresses important ideas or feelings. By definition one would assume that art is directly related to the artist’s emotional state or point of view. That assumption would be correct in relation to the artwork of Vincent Van Gogh and numerous other artist. Vincent Van Gogh a 19th century painter was widely misunderstood for the greater part of ten years. His style of art within itselfRead MoreVisual Arts Paper1035 Words   |  5 Pagesera, the point of view for humanism was individuals are enhanced through study and practice of literature, philosophy, music and arts. However, Modernist principles replaced renaissance ideals by being more expressive through various art forms. Vincent Van Gogh, a Dutch painter, expressed modernism through his unpredictable behaviors. One of Van Gogh’s most famous art works in history, The Starry Night, greatly articulated Van Gogh’s inner chaos. Early Modernism created an expressive and artisticRead MoreVincent Willem Van Gogh Essay1644 Words   |  7 Pages Vincent Willem Van Gogh, of Groot-Zundert, France, was born on March 30, 1853, near the southern Netherlands. He was noted as a troubled, erratic painter by David Sweetman, in his book Van Gogh: His Life and His Times. Anna Cornelia Carbentus and Theodrus van Gogh were the parents of this soon to be phenomenon, and focused their occupations around religion. Theodrus, Cor, Elizabeth, Anna, and Willemina were van Gogh’s siblings. The van Gogh unity held the common name â€Å"Vincent† throughout generationsRead MoreThe Most Beautiful Color On Earth1588 Words   |  7 Pages As I stated before, I like beach art work and ocean art pieces. I absolutely love the ocean and the beach. I think it is because I love the color blue! There is light blue, royal blue and navy blue just to name a few. Any shade of blue I go crazy for! I believe this is the reason I love the sky and the ocean so much! I for one certainly believe that blue is the most beautiful color on earth! Nonetheless it is also associated with depression and madness. The way an artist colors his or her creationRead MoreComparing Picasso And Van Gogh1472 Words   |  6 Pagesthis essay, I will be comparing and contrasting artists Pablo Picasso and Van Gogh, considering their intentions with their artwork. Van Gogh and Picasso two of the most famous artists out there and still are to this day. Uncountable books have been published and dedicated to them and their lives and careers of being true artist. Their art has changed the way people view things and the world around them. Vincent van Gogh was one of many artists who self taught himself, who transformed the appearanceRead MoreComparing Matisse Picasso And Van Gogh1463 Words   |  6 Pagesand Van Gogh, and to consider their intentions with their artwork. In this essay, I will be comparing and contrasting artists Pablo Picasso and Van Gogh, considering their intentions with their artwork. Van Gogh and Picasso two of the most famous artists out there and still are to this day. Uncountable books have been published and dedicated to them and their lives and careers of being true artist. Their art has changed the way people view things and the world around them. Vincent van Gogh was oneRead MoreA Case Study Of Vincent Van Gogh1723 Words   |  7 PagesRosie Ji Dr. Oltmanns Abnormal Psychology 30 October 2017 A Case Study of Vincent Van Gogh One of the most well-known painters in Western Art, Vincent Van Gogh was born into a middle-class family in the Netherlands. Known for his artistic talent, Van Gogh’s life still remains one of the greatest mysteries in art history. Despite the awe-inspiring paintings such as The Starry Night and Irises he created while he was alive, he was considered an outcast and lacked a strong positive social support.Read MoreVan Gogh Starry Night and Influence of Many2004 Words   |  9 PagesVan Gogh, Starry Night and the Influence of Many Post-Impressionist Vincent Van Gogh was an inspiring artist, whose unique techniques and styles captured the attention of many artists and critics. Van Gogh’s emotions and surroundings was what interpreted his paintings. When it comes to the topic of Van Gogh’s artistic approach, each of his pieces displayed a brilliant use of color along with molding color and harmony with applying the elements and principles of art. While developing his techniquesRead MoreEssay about 19th Century Art1240 Words   |  5 Pages19th Century Art During the 19th century, a great number of revolutionary changes altered forever the face of art and those that produced it. Compared to earlier artistic periods, the art produced in the 19th century was a mixture of restlessness, obsession with progress and novelty, and a ceaseless questioning, testing and challenging of all authority. Old certainties about art gave way to new ones and all traditional values, systems and institutions were subjected to relentless critical analysis

My Research For Brave New World - 1703 Words

Cultural Clash In my research for Brave New World, I came across literary criticism that unveiled fresh perspective of the work when it comes to the psychology of characters. The idea of a perfectly stable world versus a world of recklessness and savagery that shape every aspect of human morale and convictions held at society’s core beliefs; which through psychological analysis of characters and how their external influences can vindicate questionable actions displayed by those in the novel. The dichotomy of inherited and learned behavior in society, clashes with diffusions of culture ands impacts on instinctive culture, all accentuated by John the Savage and his intricately fervent relationships with other characters in the novel,†¦show more content†¦World State conditioned a loss sense of human nature, while the Reserve preserved value in animalistic but instinctive humane tendencies, â€Å"Self-transcendence and loss of personality is only effective cure for a world suffering from idolatry, stupidity, and cruelty. In the ultimate reality, we can find true salvation.† (Birnbaum 3). The substantial distinction between the Reserve and World State, is the agricultural and mechanical ways of life. World State focuses on assembly lines, excessively on science as a basis for operating in daily life. John experiencing for the first time an introduction to post-industrial world compared to his pre-industrial upbringing, a distaste for the technological advances in reproducing humans, â€Å"Applied science he argues, has intensified standardized mediocrity and the loss of attention to intellectual and spiritual values† (Birnbaum 2). The damage done to embryos and void of familiar connections such as family, â€Å"If the word â€Å"industry† is a measure of how far cultural production has extended its reach throughout modern civilization† (Eagleton 1). Modern civilization emphasizes on technology and similarity among the entire state simply to keep everyone happy, on the contrary to John was vacant of substance and ignited ignorance. For John, b ooks were valued writings of complexities of human emotions to even morals that he sawShow MoreRelatedBrave New World By Aldous Huxley1192 Words   |  5 Pages In Brave New World by Aldous Huxley, people in the book show lack of emotion,feelings,interest or concern especially regarding matters of general importance or appeal wishing we had lack of apathy, my prediction is that people will no longer have strong emotions about anything important.They will become apathetic about most issues.We are convinced that one individual doesn’t matter. We can’t really make a difference in anything we believe in. That’s one of the reasons why people have started toRead MoreBrave New World Exploration And Extension1347 Words   |  6 PagesDanielle Newman Camille Hensley Coach Hansen British Literature August 7, 2015 Brave New World Exploration and Extension Aldous Huxley was born in Surrey, England on July 26, 1894. 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Despite being recognized as a world power; for its military structure and the believed system of possibilities in terms of sel f advancement, the United States of America houses a very dark and inhumane secret; a sociological

Production and Operation Managemne, Case of Mcdonald Free Essays

This paper aims at examining the use of teams in production and operations management. Boone and Kurtz (2011) reported that ’’the purpose of production and operations management is to oversee the application of people and machinery in converting materials into finished goods and services’’ (p. 356). We will write a custom essay sample on Production and Operation Managemne, Case of Mcdonald or any similar topic only for you Order Now Dr. Deming has developed fourteen principles for production and operations management, originally presented in Out of the Crisis, that serve as management guidelines. Organizations that follow that guideline should have more efficient workplace, higher profits, and increased productivity. According to Zupanc ( 2007) ,Dr. Deming’s principles are: Create constancy of purpose, Adopt the new philosophy, cease inspection and require evidence,End the practice of awarding business on the basis of price tag, Improve constantly and forever the system and of production and service , Institute training on the job , Institute leadership , Drive out fear , Break down barriers between departments , Eliminate slogans, exhortations, and targets for the work force , Eliminate work standards (quotas) on the factory floor , Remove barriers to pride of workmanship , Institute a vigorous program of education and self-improvement, Everyone must undergo transformation continuously and indefinitely. (Total Quality Management, para. 5). This paper will focus on Dr. Deming 9th principle. He has advised his client to:’’ break down barriers between departments and staff area’’. In other words, he is encouraging organizations to use team work in production and operations management. It is very important for a company to use team work. Most organizations divide themselves to several departments so that work would end faster upon splitting up and distributing to several departments. This takes the organization to better management in quality and also other profit with better planning. Thesis Statement: In discussing the use of team work in production and operation management, we shall start by describing a major global corporation ( McDonald) , next we shall describe its production or operations management, then we will describe and evaluate the company’s use of teams in production and operations management, and finally we will analyze and evaluate the company’s ability to adjust to a major economic, environmental, or natural crisis (such as the real estate crash, financial crisis, nuclear meltdown, hurricane, flood, oil spill, etc. and communicate effectively with their employees and customers about issues caused by the crisis 1. Describe a major global corporation: (1) a leading manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence. McDonald’s is the wo rld’s #1 fast-food company by sales, with more than 32,500 restaurants serving burgers and fries in 117 countries. (McDonald Corporation , 2009). Svoboda (2007) argued that, in 1991, McDonald owned $13 billion of the $93 billion fast food industry. The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of the outlets are free-standing units offering dine-in and drive-through service, but McDonald’s also has many eateries located in airports, retail areas, and other high-traffic locations. About 80% of the restaurants are run by franchisees or affiliates (p. 1). The sales increased by 5% in 2010, Operating income grew by 9% and the company is continuing to gain market share around the world. In addition, McDonald has returned $5. 1 billion to shareholders through share repurchases and dividends paid, and has provided a 27% return to investors for the year, ranking it third among the companies comprising the Dow Jones Industrial Average (McDonald, 2011). 2. Describe the company’s production or operations management. Operations management can be defined as the planning, scheduling, and control of the activities that transform inputs into finished goods and services (Sloan School of management, 2009). Production and operation managers oversee the work of people and machinery to convert inputs into finished goods and services. Boone and Kurtz (2011) argued that operation managers execute four majors task, first they plan the overall production process, next they determine the best layout for the firm facilities, then they implement the production plan, and finally they control the manufacturing process to maintain the highest possible quality( p . 365). The following paragraphs will have a look at how McDonald executes those four major operation management tasks. PRODUCT PLANNING: Production planning begins by choosing what goods or services to offer to customers. The main operation In McDonald’s Restaurants is product planning. In order to meet the needs of the customers, that are constantly changing, McDonald has to keep on adding new products to its menu. For instance, the increasing preference of consumers towards healthy food made the restaurant add healthier food items to its menu. Similarly it has to add new products for different seasons, for examples hot coffee in winter and milkshakes in summer. LAYOUT DESIGN: Boone and Kurtz (2011) believed that an efficient facility layout can reduce material handling, decrease cost, and improve product flow through facility layout (p. 366). In McDonalds Restaurant layout designing is a very important operation. A proper layout of the equipment in the kitchen is very essential to ensure preparation of quality food in less time. It also designs its layout keeping in mind the health and safety issues. McDonald layoutis design in such a way that needs of supervision is minimised. McDonalds also sets its premises in proper manner to handle any number of customers easily. The building design is standard worldwide but it may be havesome difference in size or in exterior according to the location. It enables them tosave time, satisfy their customers, comfortable environment for both employees and customers. McDonalds uses the same interior pattern as it’s used internationally. Itmay vary according to the premises size (Gondal, 2008, p. 8). IMPLEMENTING THE PRODUCTION PLAN: After planning the production process and determining the best layout. Organization starts implementing the production plan. According to Boone and Kurtz (2011), this activity involves; selecting the best suppliers, and controlling inventor (p. 367). Selecting best suppliers: When an organization has decided what input to purchase, it must choose the best vendors for it needs. Their choice of a vendor will be based on the quality, the price, the delivery, and the services offered. The McDonald’s supply chain is a complex web of direct and indirect suppliers. It manages this complex system by working with direct suppliers who share their values and their vision for sustainable supply. McDonald holds them to clear standards for quality, safety, efficiency and sustainability (McDonald, 2010). It expects them to extend those requirements to their suppliers. McDonald also partner with them to identify, understand and address industry-wide sustainability challenges and achieve continuous improvement. Svoboda (2007) argued that, McDonald often holds seminars and conference for suppliers to discuss their need (p. 3). Overall, McDonald’s and its suppliers are collectively focused on three responsibility areas: ethical, environmental and economic. Controlling Inventory According to Boone and Kurtz (2011) , production and operations managers’ responsibility for inventory control require them to balance the need to keep stocks on hand to meet the demand against the costs of carrying inventory ( p . 369 ). At McDonalds the inventory is managed on the basis of First-In-First-Out basis. This is because most of the inventory consists of perishable items. Therefore delivery of inventory happens twice or more times a week depending on the business of the restaurant. Moreover inventory is stored in freezer with proper packaging so as to ensure freshness of the food items. All this activities comes under inventory management of the organisation. According to Kennon (2007), between 1999 and 2000, McDonald’s had an inventory turn rate of 96. 1549, incredible for even a high-turn industry such as fast food. This means that every 3. 79 days, McDonald’s goes through its entire inventory. By tying up as little capital as possible in inventory, McDonald’s can use the cash on hand to open more stores, increase its advertising budget, or buy back shares. It eases the strain on cash flow considerably, allowing management much more flexibility in planning for the long term (McDonald vs. Wendy’s, para. ) Just in time system seek to eliminate anything that does not add value in operations activities by providing the right part at the right place at just the right time (Boone and Kurtz, 2011, p. 370). McDonald’s is also uses J IT system in the sense that it doesn’t begin to cook its orders until a customer has placed a specific order. CONTROLLING THE PRODUCTION PROCESS: The final task of production and operation management is controlling the production process to maintain the highest possible quality. McDonalds put an emphasis on themaintenance of the product quality, the human resources used within the organization, its location and layout designs. They train their employees of all departments regarding their job, so they can handletheir customer and work as well which helps to maintain their status quotas (Gondal, 2008, p. 10). McDonalds is among the companies which are partially involved in the production of goods and services, so a proper maintenance system within the organization strengthens the goodwill and reputation. In McDonalds restaurant , the operations manager develop and establishes the process of cooking food items so that food is prepared using that method which helps them to maintain the speed and the quality of the food. Moreover it also designs processes so that the health, safety and hygiene issues are taken into consideration. Also the managers keep on introducing latest equipment’s with the advancement of technology so as to bring pace, perfection and quality in the product. Overall operations management is very important for any organisations; it contributes to the strategy and therefore helps the organisation to gain competitive advantage. 3. Describe and evaluate the company’s use of teams in production and operations management. A team is a group of people with complementary skills who are committed to a common purpose, approach, and set of performance goal (Boone and Kurtz, 2011, p. 329). A good team is said to be one where the whole of the team is greater than the sum of its parts; and this signifies that the team members are working in teamwork with each other. Many teams have worked together and the output has been lesser than teams made up of less intelligent minds. So while a team does move towards a common goal, how well it achieves this goal depends solely on how well the team members work in collaboration with each other. According to Goldman (2008), McDonald’s owes is success to its team functionality rather than the efforts of one individual. McDonald’s does not have very highly integrated teamwork, but they would be unable to deliver their products and service without sufficient team unity and cooperation (Observation of Leadership, para . 5). Team members have one area that they focus on during their shift. If they leave their post or are not productive, other line members will not be able to accomplish their jobs and the production line will suffer. For example, when a customer enters the restaurant places an order with the cashier, the later inputs the order into the computer and the information is displayed in the kitchen at the sandwich and grill stations. The grill worker prepares the meat and then places the burger on a bun. The sandwich maker then assembles the sandwich according to the type of sandwich and any additional requests the customer has. If the sandwich maker leaves his post, another worker has to cover for him or the entire product delivery process shuts down. Without everyone working together and having sufficient motivation to provide good and quick quality service, all members of the team fail. As a result of one person losing motivation or failing to adequately perform his duties, customers may complain and business can be lost. Even though most employees are trained to perform multiple tasks at various stations, they are not usually able to perform all of these tasks simultaneously. 4. Analyze and evaluate the company’s ability to adjust to a major economic, environmental, or natural crisis (such as the real estate crash, financial crisis, nuclear meltdown, hurricane, flood, oil spill, etc. ) and communicate effectively with their employees and customers about issues caused by the crisis. Every major corporation faces external and internal challenges. External challenges faced by organizations can be economic, environmental, or natural. We will take a look at the environmental challenges that McDonald has encountered and how it has been able to find solutions to those challenges. Svoboda (2007) argued that, in 1989 McDonald was facing environmental protests in the form of demonstrations, letters, and customers mailing their polystyrene clamshells back to the company. In order to take care of those protest McDonald stepped up its recycling effort by creating a joint task force with the Environmental Defense Fund (EDF) (p . 5 ). Developing a strong company-wide environmental policy, declaring that McDonald is committed to protecting the environment for future generation, was one of the first result of the task force. McDonald has also been active in educating its customers about the company’s environmental activities and positions. There are brochures available in restaurants informing customers about McDonald position on such as ozone depletion, the rain forest, and packaging. McDonald has realized that in order to achieve its waste reduction goals, it must collaborate with its suppliers. In order to promote collaboration McDonald has developed an annual environmental conference intended to train suppliers and has included environmental issues in its annual supplier reviews and evaluations. According to Svoboda the following initiatives were proposed by the task force and had since been followed by McDonald: Source Reduction, Reuse, Recycling, and composting. Section 40196 of the California Public Resources Code defines source reduction as any action which causes a net reduction in the generation of solid waste. â€Å"Source Reduction† includes, but is not limited to, reducing the use of non-recyclable materials, replacing disposable materials and products with reusable materials and products, reducing packaging, reducing the amount of yard wastes generated, establishing garbage rate structures with incentives to reduce the amount of wastes that generators produce, and increasing the efficiency of the use of paper, cardboard, glass, metal, plastic, and other materials (Department of Resources Recycling and Recovery, 2010 ) . Over the past twenty years , McDonald has made substantial progress in its source reduction efforts. Svoboda (2007) believed that, McDonald’s â€Å"average meal† in the 1970s — a Big Mac, fries and a shake — required 46 grams of packaging. Today, it requires 25 grams, a 46 percent reduction. McDonald’s has also reduced the weight of packaging in its sandwich wraps, hot cups, and napkins, removed corrugated dividers in some shipping cases, and switched to bulk containers wherever possible ( p . 4 ) . Re-use is using an object or material again, either for its original purpose or for a similar purpose, without significantly altering the physical form of the object or material (Department of Resources Recycling and Recovery, 2010). McDonald reuse options include the reuse of plastic (rather than cardboard) disposables, shipping trays for bakery items, and plastic shipping pallets that last at least three times longer than wooden pallets (Svoboda, 2007, p. 5). Recycling can be defined as using waste as material to manufacture a new product. Recycling involves altering the physical form of an object or material and making a new object from the altered material. McDonald’s tries to use recycled materials whenever possible . According to Svoboda (2007), in April 1990, McDonald’s announced the McRecycle Program, a commitment to spend $100 million annually on the use of recycled materials, especially in the building and renovation of its restaurants. In 1991, it surpassed its goal, purchasing more than $200 million of recycled materials (p. 6). McDonald’s continued to work with suppliers to develop packaging that was consistent with curbside recycling programs, to support the recycling of material that leaves the restaurant via takeout orders. Composting is the biological decomposition of organic materials such as leaves, grass clippings, brush, and food waste into a soil amendment. Almost 50 percent of McDonald’s waste stream consists of paper packaging and food organics that could be composted. McDonald’s is reviewing the compostability of its packaging and studying materials such as the coatings used on its paper-based packaging to determine if they impair compostability. Where possible, it will replace materials that are not compostable with materials designed for compostability. Conclusion This paper has discussed the use of team work in production and operation management, we started by describing a major global corporation ( McDonald) , next described Macdonald’s production or operations management, then described and evaluate the MacDonald’s use of teams in production and operations management, and finally we analyzed and evaluate the McDonald’s ability to adjust to a major economic, environmental, or natural crisis (such as the real estate crash, financial crisis, nuclear meltdown, hurricane, flood, oil spill, etc. ) and communicate effectively with their employees and customers about issues caused by the crisis. References Department of Resources, Recycling and Recovery. (2010). Waste Prevention Terms and Definitions. Retrieved from Department of Resources, Recycling and Recovery website: http://www. calrecycle. ca. gov/reducewaste/define. htm Goldman. E. (2008, November) . Observation of Leadership ; Organizational Behavior at McDonald’s. Retrieved from: http://www. ericgoldman. name/non-technical/28-leadership/34-observation-of-leadership-a-organizational-behavior-at-mcdonalds Gondal. N. (2008). Operation Management Strategies ; Total Quality Management Strategies . Retrieved from: http://www. scribd. com/doc/17407126/POM-REPORT-on-McDonalds McDonald Corporation. ( n. d. ) . McDonald’s 2010 annual report . Retrieved from http://www. aboutmcdonalds. com/etc/medialib/aboutMcDonalds/investor_relations3. Par. 56096. File. at/2010%20Annual%20Report%20(print). pdf Kennon . J. (2007). McDonald’s vs. Wendy’s – A Case Study in Inventory on the Balance Sheet . Retrieved from: http://beginnersinvest. about. com/od/analyzingabalancesheet/a/mcdonalds-vs-wendys. htm Zupanc . H . ( 2007 ) . Total quality management. Retrieved from: http://www. qualitysolutions. ca/tqm. htm Sloan school of Management. ( n . d . ) What is operation management? Retrieved from the Sloan school of management website :http://sloan. mit. edu/omg/om-definition. php Svoboda . S . ( 2007 ). McDonald’s environment strategy. Retrieved from: http://www. umich. edu/~nppcpub/resources/compendia/CORPpdfs/CORPcaseA. pdf How to cite Production and Operation Managemne, Case of Mcdonald, Papers

Analyzing Leadership Quality in Engineering Sector †Free Samples

Question: Discuss about the Analyzing Leadership Quality in Engineering Sector. Answer: Introduction: In the Nicomachean Ethics, Aristotle has succinctly defined the art of leadership stating that it is the amalgamation of different human traits such as virtue, ethics and action. Combination of these three traits can form a humanitarian leader. He has further sketched some of the ideal traits that a leader ought to inherit from the precursors- knowledge, skill, wisdom and intelligence (Nahavandi 2016). However, standing at the the new millennium one cannot ventilate the view of a leadership without considering the trait of being innovative. In terms of business leadership being innovative is extremely essential and it cannot but be ignored. Since the basic trait of a leader is a pre-understood concept, it seldom goes beyond those already framed characteristics. However, some live examples can be taken in to consideration to find out effective leadership quality with more than the conventional traits (Ahn et al. 2014). The following report is going to elucidate the concept of leadership in engineering- a sector that pertains to creation. Twenty first century has so far been an exciting century for the engineering due to certain craze by the students to pursue engineering as a career. The report comprises o two different parts- the first one demonstrating example of two effective leaders thus associating them with relevant theories and the second a self reflection process that would analyze reflective determination to inject leadership traits as a project leader (Clarke 2016). Isambard Kingdom Brunel: This section constitutes the analysis of two effective leaders in engineering sectors. It begins with the analysis of the personality named Isambard Kingdom Brunel, a British engineer who ventured the motto- get going. He is considered to be one of the greatest civil engineers the world has ever seen. The Englishman has changed the definition of civil engineering with his thought process that aimed to capture the entire world in a single bowl. During the nineteenth century British economic boom, Brunel had contributed to some of the greatest works in the country. One of his greatest works can be cited in the work Gods Wonderful Railway. His contribution to the Great Western Railways has been quite effective for the economic development of Victorian England (Levine and Boaks 2014.). As a matter of fact, Brunel had played a key role in terms of creating history for the industrial expansion of England in the nineteenth century. Team Building: His leadership quality was something quite remarkable since he did not believe in the offerings of he learned papers. Neither did he believe in peer discussions nor did he accept criticism (Latham 2014). With firm belief in his style, Brunel walked upon a path of excellence that he himself paved. His conceptualization of broad gauge railways brought great comfort to the British commuters and industrialists. As a matter of fact, the concept of larger freight railways was also propelled by Brunel. One of his greatest concepts has been the tunnel under the Thames, which was executed much latter. Leadership Critique- Autocratic Leadership- A Blend of Innovation Discipline: Brunel was no doubt an autocratic leader who would not accept any short of criticism. On the other hand, his leadership quality could be brought in to the frame of Laissez-faire as his subordinates were provided ample freedom so that they could work freely. Since this has been taken in to certain consideration the basic changes have remained highly understanding with the effective concept for the entire understanding of the historical matters. Brunel was innovative indeed as he challenged the conventional procedure of practicing engineering. He would prefer to bring major changes in railway tracks and motive powers instead of making improvements. According to Vaughan (2014), much of the works of Brunel still exists as legacy since. The reason behind being so is the passion for improvising the process he would take over to do. Vaughan has found Brunel to be always crossing the boundary of convention. The railway stations with fine architectural blends have been a matter of interest to many of the modern tourists in the world. Rationale for Selection of Leadership Quality: The leadership quality of Brunel can be judged through different leadership styles and theories. Though the conventional leadership theories proposes great man theory to be framed so as to judge an effective leader, Brunel cannot be judged or considered under Great Man theory of leadership because he eventually developed his own leadership style. As a matter of fact, the innovative idea that he constituted within him can be considered as the sign of a Great Man as he did not take criticism and mould his process accordingly. His mode of decision making was dependent on his own judgment. Five characteristic traits are commonly associated with Brunel: A Brilliant Engineer Great Visionary Workaholic Perfectionist Showman Brunels leadership trait has been exemplary as he would always state his team to do as he would do; to not do as he would say. The strongest trait that Brunel had in his engineering career was his rejection of conventional working system. He was highly motivational as story says that he gifted his ring to his foreman after having joined the bore of the Box Tunnel. As a matter of fact, it has also taken in to consideration the effective quality of a person in terms of making it a proper understanding with the effective culture from the exact historical discourses. Dawn Bonefield: The other important personality in this aspect would be Dawn Bonefield. Departing from the classical vision to the new millennium, Dawn Bonfields leadership quality can never be rejected from any academic discussion. Innovation: CEO of the Womens Engineering Society, Bonfeld has created a history to provide a space for the women in the male dominated sector. She has not only socialized engineering but has also taken her innovative idea to the newer genre where the participation of women can be regarded as one of the basic chances of social evolution. As a woman material scientist she has created history becoming the first ever woman in this particular genre. Type of Leadership- Democratic: Having stepped upon the twenty first century the concept of autocratic leader has to be rejected since there is a clear chance for considering the democratic and participatory leadership quality. Bonfields consideration as one of the greatest leaders in the field of engineering ought ot be regarded with eminence. While celebrating National Women in Engineering Day, Bonfield took an important initiative in terms of making it a basic chance to find out how this has to be taken in to consideration with the effective chances. Risk Taken: Less participation has been taken in to consideration with the effective chances in terms of creating a positive mindset. This has totally been motivational and innovative while dealing largely with the women engineers (Levine and Boaks 2014). This part of the report is going to establish a self reflective analysis with the special reference to the leadership qualities and traits. Being a project leader I would be providing some of the important instance with the communication plan for the subordinates so as to specify the program and its objective. The following project template would be taken in to consideration: Project Title Hytrans Project Objective Effective Communication Plan Distinctive Nature The project communication plan is going to be regarded as one of the most innovative ones. Since the team members have issues with different locations, this plan would be bringing them all under a single shed. Communication Tools: Telephone, e-mail, hard copies for report, memorandum, and letter. Introduced Communication Tool Usage of Video conference would be effective so that the team members staying far from the core project area can be addressed properly. Traditional Plan Face to Face Evaluation of Benefit Since a virtual face-to face meeting is going to be considered as key factor behind contacting the team members, it needs to be taken in to certain consideration pertaining to the effective understanding of the entire case. Since most of the traditional communication plan focuses on face to face meeting, it involves time and space. However, in the word of technological advancement we can easily make a portal of our own that would invite all the team members. This is how we can easily bring all of them in to certain organizational goal without concerning much about the gaps made during time taken for long distanced journey. The portal includes online chat options, plan uploading options and checklist. This is how this would be taking in to consideration the basic factor behind the major understanding of the entire genre. Conclusion: It can thus be concluded that the leadership quality of the aforementioned personalities pole apart. As a matter of fact, they both are exemplary characters to motivate numbers of forerunners in this sector. While Brunel had remained a combination of innovation and discipline, Bonefield is a paradigmatic leader of women engineers thus creating scope for number of women in this aspect. Having conceptualized the style and process of both the leaders I would develop my own leadership style that would be sprouted through my communication plan. The aforementioned communication plan would address how effectively the team members would be joined without being physically present in the project field. References: Ahn, B., Cox, M.F., London, J., Cekic, O. and Zhu, J., 2014. Creating an instrument to measure leadership, change, and synthesis in engineering undergraduates.Journal of Engineering Education,103(1), pp.115-136. Clarke, K., 2016. Can Engineers Lead Again?.Engineering,2(1), pp.19-20. Latham, J.R., 2014. Leadership for quality and innovation: Challenges, theories, and a framework for future research.Quality Management Journal, 21 (1),5. Levine, M.P. and Boaks, J., 2014. 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